On Design

Design to me has become a way of life as much as a career. 

I am tackling financial services, the largest market on the planet, and its inherent complexities.

My design approach lives in this is the manifesto:

I exist to enlarge the lives of others

In the moment, this is where it matters

With clarity of purpose

Making life better

We all live colourful lives

We seek clarity from complexity

We seek control for today and our future

To bring to life our dreams and hopes

I want that for people

To make things simple, understandable

This is what I do

I look for the moments

I look for the insights

And design things the way they ought to be

So that life can be slightly better and enlarged

Darren BairdDarren.htmlshapeimage_1_link_0